Kenneth (Kenn) P. Yancy I
Founder and Chief Executive Officer
Chief AI, Digital Marketing, and Data Officer

Kenneth (Kenn) P. Yancy I is a seasoned executive with over 40 years of experience in traditional and digital marketing, AI development ,high-speed broadband, telecom, and real estate development.

His career, marked by a data-driven and team-focused approach, began at IBM, where he mastered leveraging technology for service delivery and company growth.

Kenn’s professional odyssey began at IBM, where he honed his technical expertise and learned the nuances of leveraging cutting-edge technology for service delivery, company growth, and profitability optimization.

This foundational experience paved the way for his subsequent roles at major corporations and non-profits such as Sprint, Cisco Systems, 3rd Wave Marketing, Essential Families, and Faith Properties.

Nelko Mahlyanov, MBA, CPA, CMA
Chief Financial Officer

Nelko Mahlyanov is a highly accomplished financial management executive with over a decade of experience leading organizations toward financial stability and growth. Holding an MBA and certifications as a Certified Public Accountant (CPA) and Certified Management Accountant (CMA), Nelko brings a unique combination of strategic vision, technical expertise, and operational excellence to his work.

Throughout his career, Nelko has demonstrated exceptional leadership in diverse roles, including Chief Financial Officer, Head of Finance, and Interim/Fractional CFO. He has successfully guided organizations through complex challenges, such as mergers and acquisitions, financial system transformations, and fundraising for early-stage initiatives. Nelko has also excelled in implementing innovative financial strategies, improving internal controls, and enhancing operational efficiencies.

Adept at building strong relationships with key stakeholders, Nelko has collaborated with boards, investors, and executive teams to develop and execute impactful financial plans. He is passionate about fostering organizational resilience and leveraging financial leadership to create meaningful impact.

Riza Artizuela
Executive Administrator

With 9 years of diverse professional experience, Riza has excelled in various roles, including Content Writer, Digital Content Coordinator, Copywriter, Social Media Manager, Ghostwriter, and Administrative Manager. She possesses extensive expertise in marketing, particularly in creating compelling digital content, driving engagement through social media strategies, and executing targeted campaigns that amplify brand visibility.

Riza’s proficiency extends to optimizing workflows, enhancing operational efficiency, and delivering impactful results in alignment with organizational goals. Her passion for innovative marketing approaches and her dedication to contributing to the executive management team’s success distinguish her as a versatile and dynamic professional.

A. Pasricha
Director/Developer | AI/ML Systems & Process Automation

A. Pasricha spearheads the development of cutting-edge AI/ML systems and process automation at 3rd Wave Marketing. His innovative designs enhance the scalability of our services, reaching both urban and rural communities nationwide.

With expertise in MySQL relational databases and advanced automation techniques, A. Pasricha streamlines digital marketing and back-office operations. He also drives our seamless referral generation and optimizing OmniReach Hypertargeting Digital Marketing campaigns.